Community Courts

Goal: Capture images of new Parks and Rec pickleball courts and existing basketball courts that can fit into an existing campaign or be used as stand-alone images for events, activities, and additional marketing..

Challenge(s): Create and deliver images that fit into an existing campaign that allow for the addition of various text elements and branding. Create images that can be used on their own for a variety of parks and recreation needs at those locations. Make abstract images feel bright and energetic.

Solution: Existing images include wide angle landscape photos showing the full scope of each facility. These images will highlight individual parts of the courts in an abstract manner so they can fit into any exiting material package. Taken in natural light, only filters and scrims were necessary to control lighting when needed. This lighting and the richness of the colors kept the images bright and energetic.

Result: Images show the theme colors of the facility and are clearly part of a pickleball court. Clean, abstract photographs of the facilities that can be used for a variety of materials including social media, print, and mailings. Some uses include community advertising, event scheduling, facility announcements, and event publications.