Advertising Mockups

Goal: Photograph a variety of products and create a mockup of a potential advertisement for each. Use copay logos and slogans where they may fit, draft samples for others.

Challenge(s): Creating images that represent existing products faithfully. Images should either be true or new. This means they should either be true to an existing campaign while showing something somewhat different or show something completely new for established for-up-and coming brands. For images that do not have existing corporate associations, provide mock-ups to show examples of how that work could be used for a client.

Solution: Images that would fit into existing campaigns were shot with a style and feel that would work alongside those existing images. Brand specific style guides were used where available to match colors, text, and other graphic items. For other images, fictitious company names and advertising text is used to give the look and feel of the final piece which could easily be replaced by the client with their own.

Result: Clean, professional images that can blend in with existing marketing materials or be used for new campaigns by a variety of companies.